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Blogpost Checklist
Blogpost / Newsletter Name
Blogpost / Newsletter Topic
Blogger Name
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Is the blogpost about a single Topic?
Yes
No
Select a date
Is This Post
Sector Specific
Multiple Sectors(general)
Type Sector Name
Does this blogpost intend to: (Pick all that apply)
Drive Traffic to website
Convert Traffic to Lead for Sales (Have CTA button to capture leads)
Is this blogpost: (Pick all that apply)
Marketing Brand awareness focus
Sales Focus
Educational Focus
Increase organic traffic to website?
Yes
No
Have Empathy towards client problems?
Yes
No
Identify ways we can help clients?
Yes
No
Create Relationship with client?
Yes
No
Increase Email opt-in rate? (Create quality content to help clients opt in for emails)
Yes
No
Connect with thought leaders in the industry? (Interview an influencer in the industry)
Yes
No
Has there been research allocated towards Similar posts? (If yes fill below)
Yes
No
Follow Company Template and style guidelines? (Company Color, post style and guidelines)
Yes
No
Rank of blogpost (which post ranking are you reviewing?)
Page Title (Title of the page or the blogpost you are reviewing)
Blogpost URL
Notes on what is interesting and what to improve:
Have Social and Sharing Buttons (Including email sharing)
Yes
No
Have Table of content with Jump link to other parts of the posts
Yes
No
Have link to guide user to other posts on the website?
Yes
No
Include SEO and backlinks? (All thoughtfully places SEO, backlinks and keywords for ranking)
Yes
No
Included in listing page? (Is in the main listing page, title, image, preview of post, date shown)
Yes
No
Has a blog category tag for the posts? (Keep tags under 15)
Yes
No
Has Blog author bio?
Yes
No
Can Manage Comments?
Yes
No
Comment Management
Allow comments on post
Approve comments option before publishing on blogpost
Enable comment notification
Set a level of comments
Has a Sign up for Newsletters CTA button?
Yes
No
Follows Quality over Quantity rule?
Yes
No
Is following company blogpost structure? (Review based on other posts or original guideline)
Yes
No
Is topic of the post researched? (Conduct keyword search before selecting Topic)
Yes
No
Has a Working Title for the post with one (1) Long-Tail keyword?
Yes
No
Avoid keyword stuffing?
Yes
No
Head Term Aligns with the topic?
Yes
No
Title is clear for both Newsletter and Blogpost?
Yes
No
Title is 50 to 60 characters? (Ideal for google)
Yes
No
Follow How to General Formula?
Yes
No
How to Formula:
Why it matters Subheading
Content
Conclusion Subheading
Conclusion
Avoid repeating the same keywords by writing synonyms of the keyword?
Yes
No
Has Bold important text, not overloaded Bold text?
Yes
No
Has Visuals and Multimedia?
Yes
No
Has Whitespace for ease of reading?
Yes
No
Image Alt-Text is relevant?
Yes
No
Has 150-160 meta description?
Yes
No
All Hyperlinks has been checked?
Yes
No
Has a CTA next to relevant content?
Yes
No
Has a CTA next to relevant content?
Yes
No
Has Contractions?
Yes
No
Is in simple language?
Yes
No
Is in active voice?
Yes
No
Is in active voice?
Yes
No
Avoid Fluffy words?
Yes
No
Using you and your?
Yes
No
Avoid Jargon? (Avoid using company related terminology)
Yes
No
Is not Snarky?
Yes
No
Has been spell checked?
Yes
No
Is This Post: (Pick all that apply)
Attractive/Creative (interesting for clients to want to read, subject/title must be catchy)
Delightful (information in the blogpost is easy to read and follow)
Engaging (title and body of post brings reader in to engage with the post)
Right to the point (short but informative post)
Being posted on time for newsletters (set repeating time either weekly, monthly, yearly)
Yes
No
Who is the target for the post? Pick all that apply.
Architects
Developers / Contractors
Business Owners
Other (Specify)
Target Audience?
Does this newsletter include (Select all that apply)
Company News (growth, achievements, interesting projects completed)
Industry News (new trends, Market growth, new business openings)
Upcoming Events (upcoming events for industry or company)
Past Events (News and photos about the event)
Information to benefit clients (how can we help or general info to educate clients)
Notes
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